The holding company of Bank of Nevada Western Alliance is now ready to launch its new credit card program that will recover more profits.

This company is based on Las Vegas and told that these types of new credit card are issued to all groups of all small universities such as graduates.

This company register its fist client is the US Squash Association which is the group of professional squash players. This credit card company providing a new facility to earn points as rewards for balls, some sports tools and tickets to squash tournaments, James said “Hal” Erskine, head of Partners First Affinity Services Division.

According to Erskine the company is focusing initially as many as 600 small private colleges the reason behind this that all other credit card companies offer credit cards to all those students which have clear their graduation in big universities. And private college’s student is wealthy and also covers good credit risk. Erskine said, the main target of this credit card company is that to offer common interest with attachment.

Other bank offers the registration and all other process through agents and their branches but this credit company will offer all these facilities through internet.